Luxury Niche Fragrance Brand

A US-based Scandanavian fragrance brand, sold at premium and luxury etailers and through its direct-to-consumer (DTC) platform, needed a new marketing direction. Dissatisfied with its strategy, the brand lacked advanced campaign planning and was struggling to achieve the desired growth in its DTC channel. To modernize its brand image and attract new customers, the company needed fresh, strategic campaigns.

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Strategy

We developed robust marketing campaigns centered around key fragrance gift-giving seasons, driving significant engagement and customer acquisition. To amplify impact, we implemented strategic tentpole event activations, optimizing existing marketing channels. Additionally, we introduced new MarTech solutions to increase efficiency and created key brand moments for the founder to engage directly with customers, enhancing both brand authenticity and customer loyalty.

Results

The strategy delivered a record-breaking holiday season, achieving double-digit sales growth. Additional key results included:

✔ 35% increase in new customer sign-ups

✔ Expansion into a new fragrance audience

✔ Stronger DTC and retail channel performance

By modernizing its marketing approach, the brand successfully revitalized its presence across both retail and DTC channels, setting the stage for sustained growth