A US-based Scandanavian fragrance brand, sold at premium and luxury etailers and through its direct-to-consumer (DTC) platform, needed a new marketing direction. Dissatisfied with its previous agency, the brand lacked advanced campaign planning and was struggling to achieve the desired growth in its DTC channel. To modernize its brand image and attract new customers, the company needed fresh, strategic campaigns.

A wellness and lifestyle startup was preparing to launch a unique destination that combined a café, spa, nail salon, and a dedicated space for guided conversations. As the launch date approached, the brand needed a well-defined Go-To-Market strategy and marketing leadership to ensure a strong market entry and long-term growth.

After emerging from bankruptcy, a national fashion retail brand faced critical challenges, including leadership gaps and a marketing organization in need of strategic direction. The brand struggled with over-reliance on heavy promotions and lacked a clear path forward to rebuild its presence in the competitive fast fashion industry.