National Fast Fashion Retailer

After emerging from bankruptcy, a national fashion retail brand faced critical challenges, including leadership gaps and a marketing organization in need of strategic direction. The brand struggled with over-reliance on heavy promotions and lacked a clear path forward to rebuild its presence in the competitive fast fashion industry.

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Strategy

As interim marketing leadership, we developed a comprehensive brand strategy focused on strengthening the retailer’s positioning and reducing dependency on aggressive discounting. By shifting toward fashion-forward, editorial messaging, we were able to elevate the brand’s identity and reconnect with its core audience. This approach, combined with a five-year strategic roadmap and the restructuring of the marketing team, provided clarity and focus to marketing efforts.

Results

The marketing transformation led to substantial growth in key areas:

✔ 62% increase in new customer acquisitions

✔ 6% improvement in omnichannel buyer engagement

✔ Significant growth in average order value

By implementing advanced marketing strategies and refining brand positioning, the retailer achieved sustainable growth, establishing a strong foundation for long-term success in the competitive fashion landscape.